NBA & Google Pixel Arena

The Pixel Arena allows fans to engage with the 2022 NBA Playoffs in a personalized and informative way. Within the NBA app, fans will be transported through their phone’s screen into an immersive digital arena. Fans who visit the Pixel Arena at half-time will be presented with a number of unique features including avatar customization, first-half and post-game scoring recaps, trivia, and more!

In this project, I advised the creative team with gamification concepts and designed the app's economy, including in-game currency, leveling up, and balanced shop mechanics.